Website Project Application Virtual Way Station Website Worksheet Purpose Paperwork ... Unfortunately, it's one of the necessary evils of a successful business. This worksheet is designed to help you tell me what your website-related needs might be and what you envision they will help you to achieve. It's very likely that up until now you've not given some of these questions much thought or consideration, and as such may find yourself wondering, "Do I really want or need to fill this thing out?" I totally get it. But here's the reality: The questions asked here are questions you SHOULD be asking yourself and you SHOULD know the answers to before opening up your checkbook. So, even if not here and if not now, doing the initial work is one of the necessities of success. Most of the fields are required (as denoted by the *). For those, please provide as much detailed information as possible so that I can more fully understand your current struggles, goals, and vision for your overall online presence. Feel free to ignore any of the other questions that are not required, but please understand that without all of the information you can provide, I am less likely to provide a proposal that fully addresses your current struggles and reflects your goals and vision. End Section Business Snapshot What is the name of your company? * What does your company do? What types of products and/or services do you offer? * Who is my initial point of contact and, if different, who will be the final decision maker(s) for this project? (For all listed, please provide both the individual's name and their position within your business.) * End Section Next What Are We Doing? Nature of services sought * Design new website Redesign of existing website Have you yet established a budget for this project? * Yes No What concerns or considerations have kept you from establishing a budget? Given your present sense, what do you think would be a likely budget for this project? -- Select range -- Under $1,500 $1,500 to $3,000 $3,000 to $6000 $6,000+ What budget have you allocated for this project? Be honest and I will tell you what I can and cannot do. * Under $1,500 $1,500 to $3,000 $3,000 to $6,000 $6,000+ Please provide the URL to your company's current website. * Please detail your main reasons for requesting this work at this time (e.g., new business; you currently have an outdated look and/or approach to reaching clients/customers; change in business structure; upcoming product launch, etc.) * It's helpful to set SMART goals (Specific, Measurable, Achievable, Relevant and Time-bound) as it keeps all of us on the same page and moving in the same direction. With this in mind, what are the top business needs as they relate to this project? (Please list at least two) (e.g., 10% increase in revenue in six months, 15% increase in website traffic in four months, 20% increase in clients/customers/membership this year, reduce admin costs by 15% in three months, etc.) * Is there anything about your current site that serves the business well? If so, please tell me which feature(s) and what each feature accomplishes. End Section Who Are We Doing This For? What are the general demographics of your ideal client/customer? (e.g., who are they? how old are they? what gender are they? where do they hang out online? what interests might they have that are directly or indirectly related to your business and/or services?) * With respect to your clients or customers, are they generally: Local All over the country / globe What are the top reasons your ideal client/customer will visit your website? (please list at least two) (e.g., research product information, get contact details, ask questions about services, pricing) * End Section Next Design Concept How do you want people to feel when they come to your website and/or interact with you online — safe and secure, edgy and excited, exclusive and cool, like they belong? End Section Other than your website, which of the following means do you currently or in the near future plan to use as a means of connecting with your ideal client/customer? (Select all that apply.) Facebook Business Page Instagram LinkedIn Live Social Broadcasts (e.g., Periscope, Facebook Live) Newsletter Pinterest SnapChat Twitter Website Live Chat YouTube None OtherOther List up to five (5) of your competitors' websites Website/URL * Website/URL Website/URL Website/URL Website/URL End Section What other businesses are competing for the attention of your ideal client/customer, and what are they doing that you think is working? Are there any other websites in particular that you like the design of, and if so, why? What Does Success Look Like? If we were to be celebrating a successful website strategy 12 months down the road, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can. * End Section If you are human, leave this field blank.