I recently received a Groupon notice for a restaurant that had fallen off my radar but a cuisine that I absolutely love. All excited and thankful for the reminder, I clicked on the email, fully expecting to buy into the Groupon. And then I didn’t.

While I love Thai food, the prospects of duck stew noodle soup, pineapple fried rice, or spicy frog legs seemed far from enticing, and the thought of all three making one meal … it just wasn’t going to happen.

The takeaway that I filed away as that email evaporated into thin air: When striving to draw traffic to your site or door, make sure your offer has broad appeal. It is far better to have 10 customers say “I’ll take that!” than to have 20 prospects say “I’m glad I didn’t.”